Global B2B marketers with deep roots in Silicon Valley.



WE'RE MENTORS, WRITERS, STRATEGISTS, DIGITAL MARKETERS, AND AWKWARD NERDS



We have over two decades of experience in SaaS B2B content marketing and strategy and an equal amount of experience in digital marketing. We've created compelling content across many products, industries, and lines of business for some of the world's largest technology companies.


HISTORY

Our team of writers has worked together for a very long time - almost two decades. We've created content for technology companies including Oracle Corporation, Open Text, Actuate, Eloqua, BlueKai, Maxymiser, and Brandifyed among others. In the summer of 2022, our founder decided to launch Workaletta when he noticed changes in the technology sector. Layoffs seemed to flood LinkedIn feeds with messages of very talented people losing their jobs. Those who were left behind now had to now take on the work of their former teammates. Our team is made up of very reliable professionals who share a love of food, art, technology, and dogs.


OUR APPROACH

We set up our Workaletta offices so that we can be personally involved with every single project. We're also very selective about what and how much work we take on. We work together to plan, create and produce content that we are proud of for folks that we believe in. We are also available for hire across a wide range of personalized services including job tutoring (for digital marketers) and digital content strategy workshops.



SOME HAPPY PEOPLE WE'VE WORKED WITH IN THE PAST



If you need someone to bounce ideas around and bring them to life, John Katsoulis (Workaletta's founder) is the person you want to meet. I've worked with John for years, indirectly on different teams, and directly as peers, and with John leading a content strategy team within the integrated marketing organization I manage. His ability to grasp the essence of an idea, an industry, a market, a product, or an audience is marketing gold. .... I'll work with John whenever I have the opportunity.

— Heike Neumann, Global Vice President, Demand Generation, Quadient



SOME HAPPY PEOPLE WE'VE WORKED WITH IN THE PAST



Marketing Magic is what I think of when I think of John, Workaletta's founder. ...he is fearless when bringing new ideas to life for any asset, channel, or campaign... He is the first to execute and helps the team move forward in the right direction. He is a natural leader with the rich experiences he has had in his career. Any team/organization would be lucky to have John share his marketing magic.

— Alice Park, Head of Product Marketing, Dashbot



SOME HAPPY PEOPLE WE'VE WORKED WITH IN THE PAST



It is impossible to overstate the value John brings to B2B content marketing. I’ve never seen anyone who digs into a library of content or a topic like John until he basically becomes an encyclopedia. John impresses me with his knowledge of how businesses organize and ... understands almost every departmental buyer you can think of - finance, operations, HR, sales, service, and marketing. John is a master at breaking down complex business concepts into simpler components. There is no limit to the content repurposing tricks he has up his sleeve.

— Ann Smith, Senior Director Content Marketing, Oracle



SOME HAPPY PEOPLE WE'VE WORKED WITH IN THE PAST



Workaletta's founder is one of the most skilled, driven, and hard-working product marketing leaders I have ever encountered. He was absolutely vital in helping lead the CX Product Marketing team at Oracle and not only showed off his skills in traditional messaging, positioning, and content creation - but also in fostering collaboration, building up skills in younger members of the team making us all more effective at our jobs. Everyone who works in Product Marketing/Marketing, in general, could benefit from working with John and all he brings to the table.

— Austin Miller, Senior Director, Product Marketing, DocuSign



SOME HAPPY PEOPLE WE'VE WORKED WITH IN THE PAST



I had the pleasure of working closely with Workaletta's founder John for many years. Hard work is at the forefront of his work ethic and he strives to be the best at his craft. John manages to take very complex business problems and boils them down to tangible business issues that everyone can understand. His creative side makes him amazing at what he does.

— Jason Rushforth, GM/SVP, SugarCRM



SOME HAPPY PEOPLE WE'VE WORKED WITH IN THE PAST



Workaletta's founder John Katsoulis was one of the key drivers for the development of automated maturity model assessment tools across our CX applications. His creative and structured approach to product marketing and demand-generating content development is a true inspiration and I am in awe of his broad experience, energy, and skillsets. Product and content marketing is a source of empowerment in a modern tech organization and John is a fantastic expert in this space! I would very much like to collaborate again.

— Sara Eklund, Global Head of Sales Enablement, Staffbase



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