• Home
  • About
    • Company
    • Team
  • Services
  • Blog
  • Resources
    • Product Content
    • Industry Content
    • Videos
    • Infographics
    • Must Have Links
  • Contact

The bar for video is high.
How do yours stack up?



WE'RE NOT VIDEO PRODUCERS BUT WE DO KNOW A FEW THINGS ABOUT VIDEO AND WHAT'S TRENDING



Whether you are using video to welcome people to your annual conference, creating a product tour, or editing webcast recordings as part of an overall marketing campaign, your main consideration should be how interesting the content is and its length. Unfortunately, our attention spans have decreased — an unfortunate byproduct of content bombardment.


How do you use videos in B2B marketing during an era of decreased audience attention?

The answer is really not that complicated. Both B2B and B2C consumers like to be entertained. Videos should be fun and should tell a story that has a point — quickly. As buyers move along their path to purchase, more insightful videos will be needed to explain concepts and other notable items important to buyers at that stage in the buyers' journey.


OUR APPROACH - VIEW OUR GALLERY / Follow our channel www.youtube.com/@workaletta

We challenged ourselves to create three videos on three very simple (boring topics) — shapes. Our goal was to build a narrative around each shape to see how long we can keep viewers engaged and the results have been spectacular. Most viewers watched the entire video (95%) and the remaining 5% watched at least 50%. We learned that how you present even the most simple concept can engage your audience. To learn more about how we can help please contact us today.



Vintage Storytelling





the 1960's prediction for
e-commerce




A modern take on what futurists in the 1960s thought home shopping would be. Oddly enough, the essential elements were there - as quirky as the video is.



Triangles





Who Knew they could be so fun




Triangles have a unique personality that can only be observed up close. We learned a lot about how they move and react under various conditions and thought we'd share our findings with you.



Squares





Who Knew they could be so fun




Squares surprised all of us. Not only are they radical in nature, they are extremely difficult to manage. Once captured, squares provide us a glimpse into their behaviors until they merge, rebel and finally vanish without a trace.



Circles





Who Knew they could be so fun




Some people seem to think circles are just like Virgos. True, they are obsessed with order and love to keep things clean but their collaborative nature and love of entertainment set them apart. Circles are the ambassadors of shapes and definitely the heavy lifters when it coms to getting tough jobs done in record time.



Workload





Promo Video




Sample promo vide that illustrates how you can include humor in your video assets to entice your audience to watch to the very end of your YouTube videos.



TikTok





Sample of digital avatars




A.I. Avatars are becoming enormously popular on social media and will continue to become a more important element of both B2C and B2B marketing.



ALL RIGHTS RESERVED ©2023