Whether you are using video to welcome people to your annual conference, creating a product tour, or editing webcast recordings as part of an overall marketing campaign, your main consideration should be how interesting the content is and its length. Unfortunately, our attention spans have decreased — an unfortunate byproduct of content bombardment.
How do you use videos in B2B marketing during an era of decreased audience attention?
The answer is really not that complicated. Both B2B and B2C consumers like to be entertained. Videos should be fun and should tell a story that has a point — quickly. As buyers move along their path to purchase, more insightful videos will be needed to explain concepts and other notable items important to buyers at that stage in the buyers' journey.
OUR APPROACH - VIEW OUR GALLERY / Follow our channel www.youtube.com/@workaletta
We challenged ourselves to create three videos on three very simple (boring topics) — shapes. Our goal was to build a narrative around each shape to see how long we can keep viewers engaged and the results have been spectacular. Most viewers watched the entire video (95%) and the remaining 5% watched at least 50%. We learned that how you present even the most simple concept can engage your audience. To learn more about how we can help please contact us today.
