Meet our team of B2B marketing
nerds.

John has spent the past 20 years working for technology companies across various lines of business and focus areas, transforming their operations and improving performance. As the founder of Workaletta Inc., he uses his knowledge of the B2B SaaS sector to help customers achieve their content and product marketing objectives.

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Cate has spent over 20 years driving marketing success for technology companies of all sizes, from strategic planning to execution. As a seasoned marketing leader, she helps B2B and consumer brands achieve differentiated positioning and measurable pipeline growth using data, strategy, and powerful storytelling.

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Joanne, president of Joanne Gore Communications (JGC), is a B2B marketer who's passionate about print. She has spent more than 25 years helping software, hardware, print, and manufacturing companies around the world stretch their marketing dollars and attract a new generation of buyers with programs that generate awareness, engagement, and growth.

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Lisa has spent the past 20 years working with organizations, big and small, in both the B2B and B2C sectors to create compelling content that drives engagement and revenue. Lisa also works closely with clients to establish their corporate voice and brand standards, better understand their content needs, and create the required materials to meet their goals.

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